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32: The Sales Process—Lessons Learned from Masters in the Game

Episode 32 . 42:32
Most of the time, I’m interviewing high 7, 8, 9, and even 10-figure entrepreneurs to uncover the tactics and strategies that worked to scale their businesses. However, this week, I’m doing something a little different…
In this episode, I wanted to share some of the best sales advice featured on the show.
Our team went back through the archives and pulled the biggest takeaways from 3 killer entrepreneurs—Neal TricaricoCole Gordon, and Ted Miller—who have all hired and trained thousands of salespeople.
While each of these guys has their own full-length episode on the podcast, I wanted to narrow in on some of the key elements of their sales processes.
We only scratch the surface here, but there are a variety of actionable sales tactics and strategies that your company can start using today.
 Tweetables
“We always have to start with the problem. When you solve a problem, you create value and people exchange money for value. So, if we know that to be true, sales is really just a demonstration we can solve a problem for somebody else.” – Cole Gordon
 
“Prospects will come to us for something that they think they want, but most often the most effective thing that we can do is execute a questioning strategy to understand what they really actually need.” – Neal Tricarico
 
“A proven sales call is a proven sales goal.” – Ted Miller
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