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Episode #1 Featuring John Smith, Founder & CEO, Company Inc.
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030: Bankrupt to $9.9M in 4 Years & Why Entrepreneurs Need Structure to Scale with Alex Charfen (Inc. 500 Founder)
Alex Charfen
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Alex Charfen is an entrepreneur, author, speaker, and coach who has helped thousands of entrepreneurs with 6, 7, and 8-figure businesses grow and scale.

He went from declaring bankruptcy as a real estate investor in 2007 to building a certification program for realtors that put his business at No. 21 of the Inc. 500 list in 2011.

The company’s revenues grew from $500K to $9.9M in 4 years, forcing him to create systems and frameworks that could handle rapid growth. Before long, he was approached by other entrepreneurs who needed help creating structure in their own businesses. 

This experience eventually led to his current company, Simple Operations. As the Co-Founder and CEO, Alex now shows entrepreneurs how to simplify their business operations so they can make an impact in the world without having to do it all themselves.

In this episode, we’re talking about the processes and systems for creating structure in your business, so you can scale it without breaking it. We talk about planning, communication patterns, leadership, and more.


“The issue for most visionary entrepreneurs is that they are the biggest bottleneck in the business. And until there's a strategic plan that they can share with their team, they're pretty much committed to being that bottleneck. Because if your team doesn't know where you're going, they have to ask you where they're going next.” – Alex Charfen

“I think in most organizations one of the biggest issues is the visionary has all these ideas that are perfect and they're amazing and they can already see them coming to reality, but they have a hard time communicating to the team in a way that they get heard and those ideas get executed.” – Alex Charfen

“If you shoot for the stars and you miss, chances are you're not going to land on the moon. Chances are you’ll be floating around in space, frozen without oxygen. And so, let's get real about how we behave as entrepreneurs.” – Alex Charfen

“You can exist for a while with a bullshit product, but you can't do it for decades.” – Brad Weimert

“When you lower the ability to focus, you lower the ability to do good work.” – Alex Charfen

Key Takeaways with Alex Charfen

✔️ Find out how Alex went from bankruptcy during the 2008 housing crash to building and scaling an 8-figure real estate certification business.

✔️ The 3 disciplines Alex uses to build structured companies that scale.

✔️ Do big audacious goals demotivate your team? Alex explains why setting realistic goals are the key to explosive growth.

✔️ How to eliminate ad-hoc communication and constant interruptions with your team so your entire business can operate more efficiently.

✔️ Tactics for staying focused in a world that’s fighting for your attention.

✔️ Delegating an outcome vs. delegating a task. Shift from transactional management to transformational leadership and achieve leveraged results for your business.

✔️ How your environment affects productivity and performance.

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