Chandler Bolt is an investor, advisor, and the founder of Self-Publishing School—a 3-time Inc. 5000 company that has helped over 6,000 people write, market & publish their first book in as little as 90 days.

He took the company from $0 to $34M over seven years and currently employs 30+ staff and growing.

Chandler is also the author of 6 bestselling books and host of the 7-Figure Principles Podcast.

In this episode, we discuss how he went from a college dropout to scaling an 8-figure online business.

One of the keys to his success is that he leverages his impact by creating SOPs that teach others the HOW, which frees up his time. This feeds into his belief that effectiveness trumps efficiency, and sometimes you need to slow down to speed up.

You’ll also hear us talk about content creation, attracting the right kind of traffic, and why writing a book is such a powerful content play for getting more leads, sales, and referrals.

Tweetables

“Comparison is the thief of joy, and it’s stolen a lot of my joy over the years.” – Chandler Bolt

“Until further notice, celebrate everything.” – Chandler Bolt

“If you get something done, and you didn’t teach anybody how to do it in the process, you failed. Your new measurement for success is teaching somebody else how to do something, so you don’t have to do it again.” – Brad Weimert

“Early on we chased traffic, now we chase high buyer intent traffic.” – Chandler Bolt

“Default to action, then learn from the data and get better.” – Chandler Bolt