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Episode #1 Featuring John Smith, Founder & CEO, Company Inc.
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021: Hitting $700M in Online Sales Using Copy That Converts with Chris Haddad
Chris Haddad
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Chris “Mr. Moneyfingers” Haddad is an online copywriter and marketer who stakes claim to sales letters and VSLs that have driven over $700M in revenue. 

After getting fired from every job he ever had, Chris found the world of direct response copy and quickly realized there was money to be made.

He was writing copy for all kinds of a-list entrepreneurs. The only problem was that everyone was getting rich but him. 

So, he decided to build a company of his own under the pen name Michael Fiore. His alter ego went on to become a relationship coach, 3X bestselling author, and legendary copywriter in the relationship advice niche. 

In today’s episode, I’m talking with Chris about his unique approach to writing irresistible copy that converts. You’ll learn the storytelling framework he uses to double his clients’ conversions, tactics for creating deep connections with buyers, and how he went from getting fired as a greeting card writer to starting and scaling a 9-figure online business. 


”Money for me is safety. It’s the only thing that can keep you safe when the world goes to hell.” - Chris Haddad

“I don’t think you can be a great marketer or great copywriter without becoming a cynical son of a bitch.” - Chris Haddad 

“Humans are irrational crazy monkey’s who are driven by the exact same drives we had thousands of years ago. You start realizing the buttons you can push in peoples brains with copy. We do not make rational decisions. Humans are fucked.” - Chris Haddad

“Your margin is my opportunity.” - Jeff Bezos

“Stories are the operating system of the human mind. I use them to sell stuff.” - Chris Haddad

Key Takeaways with Chris Haddad

✔️How Chris went from getting fired as a greeting card writer, to building a 9-figure direct response copywriting business. 

✔️The storytelling framework Chris uses to sell more—including 3 powerful case studies that have driven millions in sales. 

✔️Tapping into human drivers (like pain and fear) to write copy that connects and converts. 

✔️Why the phrase “if it’s too long, nobody will read it” is complete bullshit. 

✔️How Chris rapidly took over the relationship advice niche on Clickbank.

✔️Launching a $6k copywriting course that made him $700k in 2 weeks. 

✔️3 reasons Chris decided to build his copywriting business under a pseudonym.

✔️The key to building lasting affiliate relationships that make you more money in the long-term. 

✔️Why long-form sales letters almost always outperform short-form content.

✔️Find out what the consumer wants, then create the product.

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