022: $2.5M/Month Teaching Strategic Sales Systems with Cole Gordon
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Today, I’m talking with Cole Gordon—an 8-figure sales trainer and the founder of Closers.io. In 2 years, he scaled his own sales team, went from 0 to $2.5M per month, and now helps others do the same.
His company is broken into 2 divisions…
The first is The Sales Team Accelerator, which helps entrepreneurs—like Tony Robbins, Frank Kern, Dean Graziosi, Jay Abraham, and 400+ others—recruit, hire, train and manage their sales teams.
The second division is Remote Closing Academy, a certification program for aspiring salespeople who want to develop the skills needed to get started in an entry-level sales position.
In this episode, I talk to Cole about this unique business model and uncover exactly how he builds high-performing sales teams at scale.
You’ll learn how he sources the top 1% of talent for his clients, interviewing tactics for successful hiring, and how to eliminate objections before the close.
Cole also shares a complete breakdown of the sales process he uses to get buy-in from prospects and close sales.
Tweetables
“Business is about solving problems. That's because when you solve a problem, you create value and people exchange money for value. So, if we know that to be true, sales is really just demonstrating that we can solve a problem for somebody else. And if there's no problem, there's no sale.” - Cole Gordon
Key Takeaways with Cole Gordon
✔️How Cole’s company attracts and recruits the highest quality sales reps for his B2B clients.
✔️Building the biggest distribution of online remote based sales teams for entrepreneurs - about 2k applications and over 400 1-on-1 interviews per month.
✔️The social media funnel strategy Cole uses to recruit entry level sales reps into his certification program.
✔️How to use group interviews to identify standout performers.
✔️3 key criteria you can use to evaluate quality candidates.
✔️7 beliefs your prospect needs to have before they buy.
✔️The step-by-step sales process Cole uses to get prospects to say yes.
Resources
We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there!
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