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01: Andrew Warner on Selling a $30M / Year Business and Starting One of the Biggest Podcasts for Startups

Episode 31 . 53:17

Andrew Warner is an internet entrepreneur and host of the startup podcast, Mixergy, where the world’s best founders reveal their secrets to success. Andrew has published over 2,000 episodes and interviewed business titans such as Barbara Corcoran, Gary Vaynerchuk, Tim Ferriss, Russell Brunson, and many more!

He’s also the author of Stop Asking Questions: How to Lead High-Impact Interviews and Learn Anything from Anyone, which is an essential read for podcasters, salespeople, startup founders, and anyone who wants to lead deeper conversations with people they admire.
In this episode, you’ll hear the story of how Andrew got his start as an internet entrepreneur and bootstrapped a $30M/year greeting card business. He eventually sold the company to start something new, which was a major flop. But that failure is what led to his biggest success, Mixergy!
As the Founder/Host of Mixergy since 2008, Andrew knows a thing or two about what works in the world of podcasting. Listen in as he breaks down his interviewing process, shares his monetization techniques, and reveals his secrets to creating a world-class podcast.
Tweetables
“The point is that I didn’t have a track record of success that allowed me to bring on these [podcast] guests. I had this curiosity, this need, and I think that that’s more important.” – Andrew Warner
“I find that a lot of times, we don’t value our sh*t online because there’s so much of it. And if we don’t value our sh*t, no one else will.” – Andrew Warner

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Description

Andrew Warner is an internet entrepreneur and host of the startup podcast, Mixergy, where the world’s best founders reveal their secrets to success. Andrew has published over 2,000 episodes and interviewed business titans such as Barbara Corcoran, Gary Vaynerchuk, Tim Ferriss, Russell Brunson, and many more!

He’s also the author of Stop Asking Questions: How to Lead High-Impact Interviews and Learn Anything from Anyone, which is an essential read for podcasters, salespeople, startup founders, and anyone who wants to lead deeper conversations with people they admire.
In this episode, you’ll hear the story of how Andrew got his start as an internet entrepreneur and bootstrapped a $30M/year greeting card business. He eventually sold the company to start something new, which was a major flop. But that failure is what led to his biggest success, Mixergy!
As the Founder/Host of Mixergy since 2008, Andrew knows a thing or two about what works in the world of podcasting. Listen in as he breaks down his interviewing process, shares his monetization techniques, and reveals his secrets to creating a world-class podcast.
Tweetables
“The point is that I didn’t have a track record of success that allowed me to bring on these [podcast] guests. I had this curiosity, this need, and I think that that’s more important.” – Andrew Warner
“I find that a lot of times, we don’t value our sh*t online because there’s so much of it. And if we don’t value our sh*t, no one else will.” – Andrew Warner

Full Interview Transcript

Key Takeaways with Andrew Warner

✔️Hear how Andrew got his start as an internet entrepreneur and built a $30M/year business selling greeting cards.
✔️The $300,000 screw up that turned into Andrew’s biggest success, a.k.a Mixergy!
✔️The only thing you really need to succeed as a podcaster. HINT: you don’t need any experience!
✔️Tips and tools you can use to dramatically improve your audio quality and record a podcast like a pro.
✔️Secrets to pulling out great stories from your podcast guests and getting them to dive deeper.
✔️The membership model Andrew uses to monetize his podcast.
✔️Andrew’s step-by-step process for teaching entrepreneurs how to deliver a masterclass to his own audience.
✔️The major differences between a podcast interview and a paid masterclass.
✔️How to get people to come on your podcast when you have no audience.
✔️How to leverage older interviews to capture leads and build a following.
✔️Why nobody will value what you do if you don’t value it yourself.
✔️The importance of making a clear path for buyers who are ready to buy.

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