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Episode #1 Featuring John Smith, Founder & CEO, Company Inc.
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003: Neal Tricarico on Recruiting a World-Class Sales Team
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For the last 30 years, Neal Tricario has been leading sustainable business growth and sales strategies for companies around the world.

His expertise in the area of sales has resulted in working alongside world-renowned visionaries such as, Tony Robbins, Ryan Deiss, Deepak Chopra, Roland Frasier, Richard Lindner, Chet Holmes, and many others.

In this episode, we dive deep into the hiring process for salespeople, including cutting edge sourcing and screening techniques you can implement to build a high performing sales team that drives explosive results for your business.

We also discuss recruiting platforms & tools, using AI to hire/train, remote sales calls, overcoming objections, and the 7 attributes of a successful salesperson.

“Retention is your number 1 sales strategy. Every month that you keep those clients is far more profitable than what it costs to acquire new ones.” - Neal Tricarico

"Sales is just human interaction. If I can connect with you and earn your trust and respect, you might enroll for something likely just based on that.” - Neal Tricarico

“People that are good at convincing other people to buy shitty products aren't really good salespeople, they're just shitty people.” - Brad Weimert

“Prescription without diagnosis is malpractice.” - Ryan Deiss
Key Takeaways with Neal Tricarico
✔️ Neal shares how he built an extensive background in sales.

✔️ Understanding different sales roles/approaches (SDRs vs consultative sales)

✔️ What does a Sales Development Rep (SDR) do and how can you incentivize them?

✔️ Outsourcing the SDR process.

✔️ Stop prescribing solutions your prospects don't need—and what you can do instead!

✔️ Why you don’t need to focus on the end outcome, you just need to get the appointment.

✔️ A smarter approach to hiring great salespeople.

✔️ The “Rejection Armor” tactic you can use to uncover a new hire’s ability to overcome objections.

✔️ The 2 most effective ways to source high-quality salespeople.

✔️ Leveraging AI to screen for qualified sales candidates.

✔️ Why using Zoom for remote sales conversations will dramatically boost your results—and a powerful tool you can use with it to help your sales team up their game!

✔️ The 7 attributes of a successful salesperson.

✔️ Why customer retention is the #1 sales strategy.

✔️ Unlocking mutual commitments between salespeople and clients, to create win-win scenarios.

The Scalable Company
Business Mastery

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