Key Takeaways with Perry Marshall
✔️ The 5 essential requirements that are always present when a sale is made. Use these criteria to match what you’re selling to the marketplace instead of ramming it down their throats.
✔️How your business can differentiate and succeed in a seemingly commoditized market.
✔️Understanding The 80/20 Principle and how to use it to prioritize the most productive inputs to grow your business.
✔️Why the amount of time you spend on customers has very little correlation to the amount of money that you actually make from them.
✔️Perry explains how he uses filters to guarantee results for his customers.
✔️What to expect when you oversell to your customers—and why your industry and product are highly relevant when determining healthy refund rates.